Rolex

Rolesor

The juxtaposition of gold and stainless steel with their contrasting colours and radiance: this is Rolesor, an auspicious meeting of two metals on a single Rolex watch. One, noble and precious, is coveted for its lustre and stability; the other, renowned for its resistance, brings strength and reliability. Together, these two unlikely partners are in perfect harmony.

Rolex Datejust packshot, screenshot
Rolex Krone macro shot, screenshot
Gold bars, screenshot
Silver bars, screenshot
Festive assets

Every year for the holidays, Rolex focuses on unique watches. To showcase them, we produced a video highlighting their best features. Additionally, a brochure was printed to be distributed worldwide.

Rolex datejust, screenshot [David Tan]
Rolex Datejust, screenshot [David Tan]
Rolex Festive Brochure yachtmaster
The History of Rolex

To accompany Rolex new store in Shanghai, we produced a film to trace the history of Rolex. Starting from the first ever watch to their biggest achievement. The film was also used for their TED.com promotional video.

Rolex logo over rolex watch on krone side, screenshot [David Tan]
old Rolex submariner with graphic, screenshot [David Tan]
Rolex Deep sea Special mix with old footage of submarine, screenshot [David Tan]
Rolex Watch Ad

For their new campaign, Rolex wanted to showcase each watch in a modern, clean and delicate way. Each film focuses on one watch with its own lighting effect.

Rolex Daytona, screenshot [David Tan]
Rolex Explorer 2, screenshot [David Tan]
Rolex Datejust, screenshot [David Tan]
Rolex Explorer 2 close up, screenshot [David Tan]
Rolex watch ad

For Rolex 2011 campaign, the focus was on each watch own theme. Daytona and it’s crazy race. Milgauss and the magnetic field. Deepsea and its unique air valve. The idea behind this campaign was to showcase in a minimalistic way the uniqueness of Rolex watches.

Rolex Daytona, screenshot [David Tan]
Rolex GMT-Master 2 close up, screenshot [David Tan]
Rolex Submarine under water with bubble, screenshot [David Tan]
Manufacture

Each part of a Rolex is built internally. Rolex is one of the only brand which produce every single part of their watches. To manage all the different material, parts and experiences, Rolex built different factories across Switzerland. We had the chance to visit each one of them and capture the essence of their products.

Rolex Factory celling, screenshot
manufacture of a rolex watch, screenshot
Rolex employee checking a watch, screenshot
Rolex piece mechanism, screenshot
Servicing

A manual watch is a delicate mechanical piece of art. That’s why Rolex provides a special service to make sure that regardless of how long ago it was built, they can bring it back to its first day glory. In this film, we showcase all the different steps that Rolex need to go through.

deconstructed watch, screenshot
inside mechanism of a watch, screenshot
servicing check of a rolex watch, screenshot
2 rolex employees repairing a watch, screenshot
Billboards

Those short Rolex animation were creating for all the events that Rolex is partnering with. Each animation representing one particular sport.

Rolex Tennis with Federer Billboard, screenshot [David Tan]
Rolex Billboard Yachting, screenshot [David Tan]
Rolex Yachting Billboard, screenshot [David Tan]
Rolex golf Billboard, screenshot [David Tan]